Harnessing location data: The invisible asset driving business innovation and growth

Explore how location data is redefining business models, driving growth and fostering innovation in an interconnected world. Learn about UNL’s unique approach, including Virtual Private Maps (VPMs), and its profound implications across diverse sectors from logistics to sustainability.

In an increasingly interconnected world, location data has emerged as a critical asset for businesses. It’s the invisible thread that weaves together our physical and digital realities, driving growth, fostering innovation, and paving the way for sustainable development. The power of location data transcends the simple notion of geographical coordinates; it’s about understanding our environment in a context-rich manner and using that knowledge to drive real-world outcomes. From logistics and transportation to retail and healthcare, the applications of location data are as diverse as they are transformative.


In this article, we will delve into the profound implications of location data for businesses, exploring its potential to redefine traditional business models and create new paradigms of value. We will also highlight the pioneering work of what we have done at UNL, and how our innovative approach is helping businesses unlock the full potential of location data. As we navigate the complexities of the digital age, understanding and harnessing the power of location data will be pivotal for businesses aiming to stay ahead of the curve.

The power of Virtual Private Maps​

At UNL, we have been at the forefront of harnessing location data to drive business growth. Our innovative approach to location data management, particularly through the use of Virtual Private Maps (VPMs), has revolutionized how businesses interact with location data. VPMs provide a collaborative workspace that allows multiple stakeholders to contribute to and utilize location data while maintaining full control over its use and accessibility. This approach not only enhances the performance of location-based services but also addresses key concerns around data ownership, privacy, and security.

Navigating the crossroads of data interactions, ownership and privacy​

As Nishu Jain, UNL’s Chief Product Officer, previously explains, the power of location data lies not just in the data itself, but in the connections and interactions it facilitates. UNL’s Virtual Private Maps (VPMs) are designed to enable these interactions, allowing users to work together efficiently and effectively by discovering relationships among different data layers.


This ability to connect, analyze, and visualize data in various capacities opens up a world of possibilities. For instance, businesses can leverage these insights to optimize their operations, identify new opportunities, and make more informed decisions. Moreover, by understanding the relationships and patterns within the data, businesses can anticipate future trends and proactively adapt their strategies.


Nishu Jain also emphasizes the importance of data ownership and privacy. UNL’s approach ensures that users maintain control over their data, addressing key concerns in the data-driven economy. This not only enhances trust and confidence in location-based services but also encourages more businesses and individuals to harness the power of location data.


Through the lens of Nishu Jain’s insights, we can see how UNL is not just harnessing location data, but also shaping the future of location-based services.

The potential of location data in addressing systems​

The transformative potential of location data is evident across various sectors. For instance, in the logistics industry, accurate location data can significantly improve on-time performance and efficient routing of packages. In countries like India, where addressing systems often pose significant challenges, the power of location data becomes even more apparent. The economic impact of poor addresses in India is estimated to be between $10-14 billion annually. UNL’s innovative solutions, with its ability to provide precise and reliable location data, hold the potential to address these challenges and mitigate the associated economic impact. By improving the accuracy and reliability of addresses, businesses can enhance their operational efficiency, reduce costs, and improve service delivery.

Driving sustainability with micro-location technology​

Moreover, UNL’s location infrastructure is setting the foundation for future maps that meet upcoming demands. Our work on the NHEV project in India, aimed at creating a geofenced eCorridor along the Delhi-Jaipur highway, exemplifies how location data can be leveraged to encourage the adoption of commercial EVs and reduce transportation-related emissions. This initiative, which uses a patented pixelized routing algorithm and smart micro-location platform, demonstrates the potential of location data in supporting precise mapping of EV infrastructure, location sharing, and routing features for various types of EVs.

Conclusion: Pioneering the future with location data​

Location data is not just an asset; it’s a transformative force redefining business operations and innovation. At UNL, we’re not just harnessing this power; we’re shaping its future. Our innovative Virtual Private Maps and commitment to data ownership and privacy are revolutionizing how businesses interact with location data.


The potential of location data is vast, from improving operational efficiency in logistics to enhancing service delivery in challenging addressing systems like those in India. Moreover, our work on the NHEV project in India exemplifies the role of location data in driving sustainable development.


As we navigate the complexities of the digital age, the understanding and application of location data will be pivotal for businesses aiming to stay ahead. At UNL, we’re excited to be at the forefront of this revolution, pioneering a future where location data is integral to business growth and innovation.


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