About UNL

Programmable Locations

The UNL protocol divides the Earth’s surface and indoors spaces into a grid of programmable cells (UNL cells) on the blockchain and univocally labels each one with a unique virtual location IP address.

PRECISION & SIZE

UNL labels locations with both horizontal and vertical precision. The size of a UNL cell can vary from 4.8 x 4.8 m2 to as small as 10 cm2.

CUSTOMIZATION & OWNERSHIP

Users can own UNL cells (permanently or temporarily) and label them with a custom name, similar to domain names.

IN- & OUTDOOR NAVIGATION 

UNL identifies selected cells as gates and references them to one another to indicate the most optimal route to a chosen location – both outdoor areas and inside buildings.

SMART LOCATIONS

Users can embed custom metadata on a cell, enriching real-life locations with contextual information.

Tech Architecture

UNL Protocol

The UNL protocol has a layered structure, wherein higher layers make use of functionality provided by lower layers, similar to an open systems interconnection (OSI) model.

 

LAYER  1:  CONVERSION
Converts geo-coordinates into location IP addresses.

LAYER  2:  NAMING
Gives any grid cell a unique, custom name – similar to domain names.

LAYER  3:  ROUTING
Enables map-less navigation in- and outdoors.

LAYER  4:  APPLICATIONS
Integrating the UNL framework into existing platforms and 3rd party applications.

UNL value

UNL Applications

The ability to capture, process and make sense of geographic information impacts businesses in a range of industries. The UNL protocol is designed to serve as a backbone to a variety of business applications, where addressing and geolocation-related technologies are critical.

UNL value

Universal Address Registry

In most industrialized countries, having a physical address is something that we take for granted. But in many developing countries, as well as in some emerging economies, the majority of people do not have an address.

Globally, 4 billion people do not have a physical address. This makes seemingly basic and essential tasks – open a bank account, access to financial services, access to emergency help – inaccessible.

UNL’s key functionality is to address the world. The system assigns addressing labels even where streets have no name. With this, we unlock the possibilities for people in such areas to actively participate in day-to-day economical traffic (labor market, owning a car or house, insure yourself) and gain access to all kinds of services.

UNL value

Powering SmartCity Life

By combining UNL’s micro-location precision with data-rich SmartCity applications we can tap into the pulse of the city and improve the quality of city life.
UNL technology allows to enrich physical locations with contextual data by  storing significant amounts of data on the cells. This data can improve a wide variety of services, where currently the underlying information is connected to a general address or area and stored in many different intermediaries:
  • Land registry and cadaster – overseeing ownership, mortgage rights.
  • Temporary city permits – managing temporary and fixed permits for events or building sites.
  • Registry of public properties – location and updating statuses of city trees, water quality, security cameras and other IoT devices.
  • Repair and maintenance – combining precise localization and (preferably) IoT data to indicate areas that need to be checked or repaired, while also storing the maintenance history of these locations.
UNL value

Decentralized Logistics & Tracking Platforms

The UNL solution can be plugged into any step of the supply-chain, supporting the greater movement of goods – from supplier to vendor to end-user.

  • Stocking & inventory – mapping the processes of ordering, pick up and packaging by enriching storing locations with contextual information about shipments.
  • Warehouse addressing & routing – digitizing the whole warehouse and assets, and enabling precise coordination of machinery within the facility (e.g. drone integration).
  • E-commerce – simplifying the checkout mechanism.
  • Last-mile delivery – enabling precise delivery & navigation within large buildings.
UNL value

Location-based Advertising

Location-based advertising is growing strong among brands due to complexities involved in ad targeting and challenges around reaching a sizeable audience.

The increasing use of smart devices and especially smartphone has opened the doors to wide variety of opportunities for marketeers to talk to their target audiences at the right moment and place.

By enriching locations with custom data, UNL has the potential to become a new-age marketing and advertising tool, giving local businesses the chance to compete with bigger brands.

Meet The Team

Core Team

Xander van der Heijden
CEO
Mihaela Georgieva
CCO
Pascal Verloop
COO
Emre Turan
CTO
Meet the Team

Advisors

Luis Alvarez Satorre
Advisor | Strategy
Caen Conttee
Advisor | Business Development
Fulvio Venturelli
Co-founder & Advisor | Technology
Emanuele Francioni
Co-founder & Advisor | Technology
Mikko Puhakka
Advisor | Chinese Market
Gary Quin
Advisor | Business Development
Backing us up

Partners

VentureRock_