HERE Technologies, and SGInnovate back UNL micro-location startup in a US$4.5M pre-Series A round

SINGAPORE — UNL, a micro-location infrastructure and new generation mapping technology startup announces the raise of US$4.5M in a Pre-series A round to accelerate the development of the Internet of Places and expand operations in Southeast Asia, the Middle East and Africa.


The investment comes from HERE Technologies – the leading location data and technology platform, – a Singapore-based early stage deep-tech VC fund, SGInnovate – a Singapore government-backed Deep Tech ecosystem builder and investor, Venturerock – an Impact Venture Builder focusing on deep tech and deep impact, and Fernando Herrera, founder of Nordcloud.


The new round comes over a year after UNL’s early-stage funding round in 2020, when the company successfully raised US$2 million from backers HERE Technologies, SGInnovate,, Venturerock and US-headquartered global venture capital fund – SOSV, bringing the total funding to US$6.5 million since the geospatial technology company was founded in 2018.


“Innovation in the mapping and geospatial space so far has been largely focused on data, content and data visualization. However, new technologies like autonomous vehicles, drones, 5G, IoT, among others, are bringing in a demand for a new wave of innovations in the industry. Micro-locations and hyper local data will be critical to the success of these new technologies and the evolution of the location-based economy.”, says Xander van der Heijden, founder and CEO of UNL.


UNL’s micro-location infrastructure pixelizes the physical world into a multi-resolution smart grid to give any location a digital and verifiable address – a UNL geoID – similar to an IP address. UNL geoIDs allow to uniquely map out and address spaces with up to 1×1 cm2 precision, covering outdoor, indoor and elevation. “UNL technology is a zero-legacy geospatial infrastructure, able to solve some of the biggest hyperlocal challenges that traditional mapping hasn’t been able to do so far – starting with accuracy and precision in mapping, addressing, real-time routing and self-healing maps.”, adds van der Heijden.


“It’s an exciting time to be in the location industry. Location intersects with many of today’s mega and market trends; it can be harnessed in a multitude of ways, across broad industries and geographies,” said Edzard Overbeek, HERE Technologies CEO. “Collaboration both inside and outside the industry is paramount to the collective progress. HERE is pleased to continue our support of UNL as they further expand their capabilities and reach to meet the growing demands for location data and technology to help solve today’s and tomorrow’s challenges.”


The proceeds from the investment will go towards expanding UNL’s operations in Southeast Asia, the Middle East and Africa, where the company will be focusing on solving challenges in last-mile and logistics, starting with bringing accuracy and precision to addressing, geocoding and dynamic routing.


“Logistics requirements have exploded in the past year. Every enterprise will need to rethink how they amp up their supply chain to meet customers’ hyper-local, hyper-contextual, and hyper-specific delivery needs. UNL can address these needs with its library of plug-and-play geospatial solutions.”, said Aditya Mathur, founder and Managing Director of


In the short term, UNL is launching the UNL Studio, a cloud-based visual editor, where companies can create their own, custom Virtual Private Maps (VPMs) and manage micro-services and POI data, without any coding.


Within VPMs companies can bring their own business data and publish hyperlocal data updates in real-time, while keeping data ownership and control within their organization. Next to this, “we have built mapping, location and data contribution tools to enable companies to tap into their workforce knowledge and experience regarding local navigation and train their own private UNL router for optimal efficiency within the last-mile and last-meter.”, explains van der Heijden.


“UNL’s innovative work is rethinking the way we navigate and experience our urban environments while simultaneously improving the efficiency and sustainability of our supply chains. Micro location technology has tremendous potential to effect positive change across society and economy, and we are keen to continue our partnership and investment in its development,” said Dr Lim Jui, CEO of SGInnovate.


Virtual Private Maps, data and updates created within the UNL Studio can be directly connected to businesses’ existing applications, such as a company’s proprietary driver apps, order and fleet management systems, via UNL API keys and accessed in real-time. In the near future, ready-to-use applications will be made available in the UNL MAppStore.


UNL’s greater vision is in building the Internet of Places – the backbone for the real-world metaverse, connecting the physical world with its digital twin. Within UNL’s 3D smart grid, UNL geocells are in continuous communication with their neighbors without the need for human intervention, essentially forming a neural distributed locations-based database. By giving a unique digital address (UNL geoID) to every geolocation, UNL enables a direct interaction with physical locations and accurately links data to locations to contextually represent real world situations and events.


UNL’s Internet of Places will essentially transform locations into the next digital platform to power a new generation of hyper local, hyper relevant and hyper connected services and applications – from ecommerce to last-mile and smart city solutions.

About UNL

UNL is a smart micro-location infrastructure and new-generation mapping technology startup building the Internet of Places – a digital 1:1 geodata twin of the physical world. Powering location-based services from e-commerce and last-mile delivery to smart city and autonomous solutions.


By digitizing physical locations and creating an infrastructure to interact with them, we solve some of the biggest hyperlocal challenges that traditional mapping hasn’t been able to do so far – starting with addressing, geocoding, dynamic routing, and self-healing maps.


Via the UNL Micro-location Platform, we provide businesses from all sizes – start-ups, SMEs to enterprises – with do-it-yourself mapping and location data services to manage their own Virtual Private Maps and build scalable hyperlocal solutions with location intelligence at various scales.


UNL is based in Singapore, with offices in New Delhi (India), Amsterdam (The Netherlands), and Dubai (UAE).


For more information, visit   

About is a Singapore-based early stage deep-tech VC fund. The fund invests in and supports promising early-stage enterprise companies and founders who develop incredible new technologies and have ambitious goals to redefine how business gets done.’s key investment areas are in the fields of Urban Mobility, Medtech, AIoT, and Communications. As a high-conviction, high-support fund, the team at looks to continue supporting the audacious founders that are leading the change in these enterprise sectors. Learn more:


About SGInnovate

At SGInnovate, we build and scale Deep Tech startups into high potential companies with global impact. We believe that hard global problems can be solved using Deep Tech, and Singapore, where we are based, is uniquely positioned to realise Deep Tech innovations that can tackle these challenges. Our Deep Tech Nexus Strategy is focused on adding tangible value to the Deep Tech startup ecosystem in two key areas – development of Human Capital and deployment of Investment Capital. With the support of our partners and co-investors, we back entrepreneurial scientists through equity-based investments, access to talent and business-building advice. Our efforts are prioritised around emerging technologies such as Artificial Intelligence, Autonomous Tech, MedTech and Quantum Tech, which represent impactful and scalable answers to global challenges. SGInnovate is a private limited company wholly owned by the Singapore Government. For more information, please visit


About Venturerock

Venturerock is an Impact Venture Builder empowering founders who dare to change systems. Advancing technology, science and innovation, we co-create and grow the next-gen of global tech companies that bring economic, social and environmental impact.


Venturerock pioneers a new-age venture operating system – Venturerock OS® – designed to systematically guide ventures from early-stage startups to fully compliant scale-ups in only 72 steps and unlock the free flow of capital across the company lifecycle by digitizing the investment supply chain.


About SOSV

SOSV is a top-performing US-based venture capital firm with over US$700 million under management as of 2020. Recognized as the world’s 2nd most active seed investor in 2019 by Crunchbase, SOSV backs more than 150 startups annually through its global accelerators. SOSV operates HAX, the world’s first and most prolific hardware accelerator; Chinaccelerator, Asia’s first and only active accelerator with a unicorn graduating from its program (BitMEX Batch 8); MOX, the accelerator for mobile-first, mobile-only markets; IndieBio, the world’s largest seed accelerator for life sciences and biotech; dlab, a startup accelerator and venture studio for blockchain; and Food-X, the #1 food innovation accelerator in the world. Learn more:

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