In most industrialized countries, having a physical address is something that we take for granted. But in many developing countries, as well as in some emerging economies, the majority of people do not have an address.
Lack of reliable addressing makes seemingly basic but essential tasks inaccessible. Without an address, you can’t be reached. You can’t receive goods. You can’t get a bank account or access critical emergency services. You don’t have voting right and even identity.
Today, an address is considered part of a person’s identity. We empower those without a physical address to assert their civic identity and rights; become eligible for a bank account and access financial services.
From shopping for a pair of new shoes to ordering dinner, we enable 4 billion people to enjoy the convenience of online shopping and get goods delivered, not to the nearest pick-up point, but to the doorstep.
WHERE matters when disaster strikes and human lives are at stake. A reliable address everywhere, means that every location is identifiable and organizations and authorities can deliver help faster.